How to Have a Great Volunteer Day
A Guide from Boston Park Advocates (BPA)
From the BPA workshop with Christine Poff and Nataka Crayton-Walker
VOLUNTEER DAY CHECKLIST
Months in Advance
- Articulate goals for the event and do some preliminary planning
- Plan calendar in advance
- Negotiate with some of the bigger organized groups to coordinate calendars
- Send in permitting request for Boston Park Department/DCR
3-6 Weeks in Advance
- Check in with park manager from the agency (DCR or BPRD)
- Make a plan for the event. Articulate roles for staff, volunteer leaders, volunteers
- Notice to local papers, calendars (boston.com, go city kids)
- One email to your list
- Ask Local restaurants for food donations
- Grocery stores will give you a gift certificate
- Make an outreach plan
2 Weeks in Advance
- Fliers (the weekend before)
- Line up tools
A Week in Advance
- Email blast
- Talk to the park manager from the agency (DCR or BPRD)
A Day in Advance
- Walk the site the day before
- Figure out how to divide into groups or teams and make sure every group has a leader.
- Account for all of the tools and tasks for each group
- Email and call people to remind them
TIPS
Getting People involved in the first place
- Building relationships is key. Get to know the people in your group—anyone who might be a potential volunteer. You can do this by door-knocking, talking to them at events, or asking them for a 1 on 1 meeting where you learn about their interests and get to know each other.
- Be visible so that volunteers know to find you
- Know the community that your involved with
- Regular fun events to build community
Preparation
- For a 2-hour volunteer day, at least 10 hours of preparation, not including outreach
- Translate fliers if there are a lot of immigrants in the community (you can use Google Translate if you don’t have a native speaker)
Roles
- Consider how many staff you need for a given number of volunteers. If volunteers are becoming leaders, you may not need as much staff
- Different roles for different interests (e.g. childcare, welcomer, team leader, someone who sends people where they need to go)
- Find out what volunteers are looking for—one-time activities, long-term projects to develop leaders
Turnout and Generating Enthusiasm
- Connect the event to the mission of the organization
- Don’t set expectations too high for turnout. Stay positive.
- Celebrate. Tell the group how many staff hours they saved as a group
- Bring food, grilling
Legal Concerns and Permitting
- Get people’s permission to take and post people’s pictures.
- Make sure your group has general insurance. If you’re working with a private landowner, get it in writing if they don’t need liability insurance. One option is director’s and officer’s insurance. Teens usually can’t operate heavy machinery.
- New DCR rules may require waivers from all volunteers in advance.
- BPRD (City Parks Dept.) requires permits months in advance. You might not need one, but it’s good to ask.
GROUPS TO TARGET
- Housing developments
- Older folks
- Students: middle school and high school
- Local businesses (give them a certificate if they turn people out or offer sponsorship). Sometimes they have employee listservers.
- Churches, temples, mosques (esp. Sunday school groups)
- YMCA
- Neighborhood groups
- Universities: service office, student organizations
- Try the phonebook
- Look at ward lists to identify neighbors
- Door-knock to identify interested neighbors
OUTREACH TOOLS
Note: In-person communication is always better, and outreach to people you have relationships with is always more effective.
- Door-knocking
- Phone chains are helpful
- Fliers in local stores, in the park
- Talk to people on the streets
- Newspapers
- Radio
- Church bulletins
- Have a person who takes responsibility for making people feel comfortable at an event, building relationships
- Sign-up sheets at every event
- Ask people to bring others
GRANTS FOR TOOLS, ETC
NEGEF, Home Depot, Garden shops, Rodal Institute has small grants, Johnny Seeds
QUESTIONS
Q: How do you coordinate with other groups? Sometimes groups are holding competing events.
A: Plan events with other groups months in advance
Q: How do you make a space that has a stigma around it appealing to volunteers?
A: Open it for fun events as well. Let people know that it’s a good place for weddings, birthday parties
Q: How to engage large groups of kids if there isn’t enough to do?
A: One option is to give everyone a small shopping bag to fill and then congratulate them and let them go and play
Q: What about childcare?
A: Ask a larger volunteer group (e.g. Boston Cares) to run some childcare activities.
Q: How do you estimate turnout?
A: Get a feel from past years as long as you put in the same amount of effort. You know who is coming because you’ve talked to people or because a group has committed. Random individuals are pretty unusual. It’s nice to have some extra projects in the bag.
Q: For free-flowing events, should people RSVP so it’s easier to prepare
A: Maybe break it into 2 hour increments, so people can commit to the part of the day that they’re coming. Another option is a weekly volunteer activity, e.g. “Weeding Wednesdays”
